Athletes Welfare Initiative Kenya

We offer a financial literacy program for Kenya's current and future elite runners.

Purpose
To achieve lasting change by empowering Kenyan runners to overcome systematic challenges by building independence and resilience.

Mission
To deliver a comprehensive education program that combines financial literacy and holistic health while addressing key topics such as relationships, anti-doping and personal branding. We are dedicated to supporting athletes' overall well-being and equipping them for sustained success beyond competitive athletics.

Vision
To empower a united community of elite runners in Kenya, equipping them to thrive with lasting independence. We aim to cultivate resilience and holistic determination throughout and beyond their athletic journey.

Our first course kicks off February 2025 in Ngong Town.

We are powered by Arvika Näringslivscentrum

Arvika Näringslivscentrum has widely supported the project and played a key role in making the first edition of the course a reality. Together, we have combined their Swedish expertise in education with insights tailored to Kenyan runners, creating A.W.I.'s first curriculum. The program focuses on personal finance and investments, personal branding, and mental well-being. We’re truly excited about this collaboration.

Operational Team

  • Samson Nyamweya

    PROJECT COORDINATOR

    Samson is a dedicated and well-established coach within Athletics Kenya, renowned for guiding both local and international athletes to success. With a deep passion for the sport, he actively advocates for the well-being and advancement of athletes across the country.

  • Sofia Hjert

    PROJECT MANAGER

    Sofia is a former athlete from Sweden who has been living in Kenya part-time for several years. She monitor as a link between the cooperating organization in Sweden and the local team, driving the program she has identified as essential.

  • Frank Langat

    TRAINER

    Frank brings a wealth of experience in finance and entrepreneurship and will be leading the training sessions. His remarkable drive and passion are dedicated to creating better opportunities for Kenya's athletes.

We need more power!

The athlets are many. Are you interested in supporting the program? Share your details, and we’ll get in touch with you soon. We look forward to hearing from you.